The Lensbaby Sweet 35 is a brand new optic compatible with the existing Lensbaby Optic Swap systems on the Composer, Muse, Control Freak and Scout. It's a 35mm lens that, for the first time on a Lensbaby, has a built-in variable aperture. It's a 12-blade system that makes it much easier to control than the old magnetic aperture ring system.
Lensbaby are also showing off their Tilt Transformer, a swivel ball system that lets you mount any Nikon lens and turn it into a tilt lens. The Tilt Transformer fits onto Panasonic Lumix G Micro Systems, Olympus PENand Sony NEX digital cameras.